Paid Social Media Specialist

Location: Mexico City / Hybrid

About Us: MindgruveMacarta is a digital marketing agency providing consultancy to global brands. With years of experience in sales channel management, content optimization, and advertising, we leverage proven technology to increase revenue and profitability for our clients. Today, we are recognized by Inc. 5,000 as one of America's fastest-growing companies, with over 100 members worldwide. Our headquarters are in San Diego, with offices in Denver, Madrid, Amsterdam, Mexico City, and São Paulo.

We are looking for a detail-oriented and data-driven Paid Social Media Specialist to join our dynamic marketing team and drive the success of our social media advertising efforts.

Job Description: We are seeking a skilled Paid Social Media Specialist to manage and optimize our paid social media campaigns. The ideal candidate will have a deep understanding of social media platforms, data analysis, and campaign optimization. You will be responsible for developing strategies, executing campaigns, and analyzing performance to ensure maximum ROI.

Key Responsibilities:

• Campaign Strategy and Planning: Develop and implement strategic plans for paid social media campaigns aligned with business objectives, target audience, and market research. Set goals, budgets, and key performance indicators (KPIs).
  
  
• Ad Creation and Management: Design, set up, and manage social media ads across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
  
  
• Audience Targeting: Identify and target specific audience segments to enhance ad effectiveness.
  
  
• Performance Tracking and Analysis: Monitor and analyze campaign performance using analytics tools and metrics. Key metrics include click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS).
  
  
• Optimization and Adjustments: Continuously analyze data to identify optimization opportunities. Make data-driven adjustments to enhance ad performance, including tweaking targeting, adjusting budgets, and experimenting with creative elements.
  
  
• Reporting: Create regular reports summarizing campaign performance, insights, and recommendations. Communicate results to stakeholders and guide future strategies.
  
  
• Budget Management: Oversee and manage ad budgets to ensure effective resource allocation. Monitor spending and adjust as needed to stay within budget while achieving desired outcomes.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience managing paid social media campaigns.
• Data driven, knowledge of social media analytics tools (e.g., Google Analytics, Facebook Ads Manager).
• Ability to work independently and as part of a team in a fast-paced environment.
• Proficiency in English. 

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Collaborative and innovative work environment.
• Flexible hours.
• Benefits above those mandatory by law.